Market research in the medical sector
Medistrat conducts market research for pharmaceutical companies.
Understanding your market better to make better decisions
At Medistrat, we have been helping pharmaceutical companies, from small businesses to large international groups, to better understand their markets, their patients and healthcare professionals for almost 30 years.
Our customized market research provides clear answers to our clients’ marketing and strategic questions: product perception, prescribers’ expectations, patient satisfaction, identification of future opportunities, etc.
Our goal is to convert the data from our research into actionable insights, so that you have all the tools you need to make informed decisions at every stage of your products’ life cycle.
years of experience
Healthcare
different therapeutic areas in 2025
interviewers covering the different regions of Belgium
interviews conducted in 2025
The target of our market research
Our market research is aimed at all players in the healthcare sector. The reliability of our results is based on careful selection of samples and the accurate work of our network of experienced interviewers, present in all regions.
Depending on your goals, we interview :
General practitioners and medical specialists
Pharmacists, in pharmacies or hospitals
Patients and the general public
Nurses
Dentists
Veterinarians
Internal staff of pharmaceutical companies
Our market research methodologies
Depending on your objectives, we conduct qualitative, quantitative, or hybrid studies. To meet your needs, we offer a range of methodologies.
Individual interviews
to gain a thorough understanding of perceptions and motivations.
Round table discussion
to encourage interaction and understand collective dynamics.
Face-to-face surveys
to collect both qualitative and quantitative data.
Telephone surveys
particularly suitable for asking quick and targeted questions.
Online surveys
to efficiently reach a large sample.
Strengthen your decisions with reliable data
Conduct your market research with Medistrat and gain access to reliable insights that guide your strategic decisions. We translate the data from our market research into clear answers and practical recommendations.
A comprehensive and customized approach
Our market research follows a process that is fully tailored to your objectives. With this ready-made approach, you can have the entire project carried out with confidence.
01
Briefing
and goal setting
We start with a briefing with your team to determine the exact objectives of the research. Based on this discussion, we draw up a detailed proposal that can be adapted to your needs. This step ensures that your challenges are fully understood before the project starts.
02
Design and validation of the questionnaire
Based on the objectives set and the relevant therapeutic domain, we draw up a customized questionnaire or interview guide that fits the chosen methodology. The content is then finalized together with you and translated into the required languages.
03
Fieldwork
organization
Once the questionnaire has been approved, our coordinators organize the fieldwork: making appointments, following up on the schedule, and collecting data (face-to-face, by telephone, online, roundtable discussions, etc.). We keep you regularly informed of progress.
04
Entry
The responses are collected and transferred to our data analysts, who gradually enter them into Excel files. This centralization guarantees secure processing and optimal preparation for statistical analysis.
05
Results
analysis
The files are then transferred to our statistician, who perform a thorough analysis of the data. This guarantees reliable, representative results that are free of bias
06
Recommendations and presentation of the results
We enrich the data analysis with concrete strategic and marketing recommendations. You will receive a clear and useful presentation, designed to facilitate strategic and marketing decisions.
Why choose Medistrat for your market research project?
Recognized expertise
Over 30 years of experience in supporting pharmaceutical companies of all sizes, active in a wide range of therapeutic areas.
Customized questionnaires
Specifically designed based on your objectives to ensure relevant and immediately usable results.
Strong network of interviewers
Present in all regions and in direct contact with healthcare professionals, for representative and reliable data.
Full support
Personal support from start to finish, with a single point of contact who ensures the project runs smoothly and coherently.
Constant respect for ethics
We safeguard the trust of healthcare professionals and patients, while responding to the strategic needs of our clients.
Confidentiality and data security
Medistrat strictly complies with data protection and data security regulations. Clients never have access to the identity of participants. We meet the most stringent security requirements and have been audited several times.
Strengthen your decisions with Medistrat
We help you turn data into strategic decisions. Let’s discuss your project and explore how Medistrat can support you.